Google検索品質評価ガイドラインPart 1「ページ品質評価のガイドライン」

5.6 低品質なページのサンプル

最新原文: 2024年03月05日｜公開日: 2024年10月11日

ウェブページのタイプ／コンテンツ	低品質の正当性	PQ評価と説明
低：ニュース１原子力発電に関する記事	● ページの目的に対して満足なMCではない：目的を十分に達成していない ● MCが正確さに欠ける、または確立された専門家のコンセンサスと一致しない ● ページの目的に対して E-E-A-T が低い	エネルギー源と原子力に関する情報は、世界の産業や社会に大きな影響を与える可能性があります。これは YMYLトピックです。この記事の文章は多くの文法や句読点の誤りを含め、専門家らしくないものです。また、MCは別のソースで見つけた科学記事から引用されたようですが、事実と異なる点が随所に見受けられます。MCの質の低さとE-A-Tの欠如の組み合わせにより、最低+から低の評価とします。
低：ニュース2 「ホリデーシーズン後の毒素排出」と題された記事	● ページの目的に対して満足なMCではない：目的を十分に達成していない ● MCが正確さに欠ける、または確立された専門家のコンセンサスと一致しない ● タイトルがやや誤解を招く、衝撃的、または誇張されている ● ページの目的に対して E-E-A-T が低い	記事のタイトルは誤解を招くものであり、実際のページの内容を反映していない。MCは毒素を取り除く方法や見出しにある「毒素」という言葉が何を指しているのか説明していない。内容も文章の質が悪く、「水を使った療法は肌に十分な潤いを与えるので、最も簡単な美容法の一つである」など意味が無い記述が多く、問題点が多い。出典の引用もなくE-A-Tの証拠もない。
低：情報 40歳の誕生日パーティーの料理のアイデア	● ページの目的に対して満足なMCではない：目的を十分に達成していない ● 広告やSCが、MCの利用を著しく妨害または邪魔している ●ページの目的に対してE-E-A-Tが低い	このページとウェブサイトは低品質なページの特徴をたくさん持っています。よく観察するとMCはほとんど一般的に知られている情報であり文章の質も低く、努力が足りないこが分かります。MCは大きな広告で分断され、ユーザー体験を著しく阻害しています。
低：記事１オフィスでの着こなしのヒントが書かれた記事	● ページの目的に対して満足なMCではない：目的を十分に達成していない ●ページの目的に対してE-E-A-Tが低い	この情報記事には低または最低+評価につながる低品質の特徴が複数あります。大量の「フィラー」または無意味なコンテンツがあり、編集に全く労力がかかっていません。さらに、MCは一般に知られている情報しか含まれておらず、コンテンツ作成者による専門知識や実体験はありません。

ウェブページのタイプ／コンテンツ	低品質の正当性	PQ評価と説明
低：記事２生姜を使った健康法	● ページの目的に対して満足なMCではない：目的を十分に達成していない ● MCが正確さに欠ける、または確立された専門家のコンセンサスと一致しない ● ページの目的に対して E-E-A-T が低い	この情報記事には低または最低+評価につながる低品質の特徴が複数あります。文字化けや無意味なコンテンツがあり、編集に全く労力がかかっておらずページの途中に無関係なリンクがあります。さらに、この記事は健康に関するトピックですが、コンテンツ作成者が関連する専門知識を持っていたり、記事で主張されている医学的な主張を裏付けるリンクを持っていたりする兆候はありません。
低：記事３イラクから養子を迎えるには	● ページの目的に対して満足なMCではない：目的を十分に達成していない ● ページの目的に対して E-E-A-T が低い	養子縁組は、家族の健康と幸福に大きな影響を与えます。これはYMYLなトピックです。しかし、ここに記載されている手順は一般的に知られている情報にしか過ぎず、イラクからの養子縁組に関心のある人にとってはあまり有益な情報ではないでしょう。例えば、手順1に「養子縁組機関を選びましょう」とあり、電話帳で調べるように提案しています。これではMC作成の労力が足りていません。イラクに特化した情報はほとんどありません。著者に関する記述からは養子縁組に関する専門知識があることがうかがえません。なお、広告の中には本ウェブサイトの他の記事へのリンクと同じ形式のものがあり、ユーザーが視覚的に広告とMCやSCを区別することが難しくなっている可能性があるため注意してください。
低：金融投資のための優良銘柄な株選びをアドバイスするページ	● ページの目的に対して E-E-A-T が低い	株式投資に関するアドバイスは、個人の経済的決断や安全性に大きな影響を与える可能性があります。これは YMYLなトピックです。 MCは表面的で、このトピックは一般的な情報、例えば「主要統計を見る」とか「収益が上がっている会社を探す」というようなものがほとんどです。著者が財務の専門知識を持っているという証拠はありません。この記事はYMYLの金融トピックに関するアドバイスなので、専門知識がないことが低評価の理由です。

ウェブページのタイプ／コンテンツ	低品質の正当性	PQ評価と説明
低：医療「インフルエンザの感染期間についての情報を掲載したページ	● ページの目的に対して E-E-A-T が低い	毎年多くの患者がインフルエンザによって入院し、死亡しています。このトピックは人の健康に大きな影響を与える可能性があります。これはYMYLなトピックです。著者が医学的な専門知識を有しているという証拠はありません。YMYLの医療記事なので、専門知識がないことが低評価の理由です。
低：料理のレシピ１アップルパイのレシピ	● ページの目的に対して満足なMCではない：目的を十分に達成していない	このページとウェブサイトには低品質なページの特徴が多く存在します。MCは低品質で重要な情報が欠けています。例えばパイ生地の作り方が全く書かれていないにも関わらず、材料として既成のパイ生地が挙げられていません。このレシピで実際にアップルパイを作るのは非常に難しいでしょう。このページにはユーザーレビューやコメントなど私たちが料理のレシピページに期待する、役に立つコンテンツが欠けています。そのような情報がなければそのレシピが良いものかどうか判断するのは難しい事になるでしょう。また、上部の小さなピンクの文字もユーザーの役に立つとは思えません。
低：料理のレシピ２グルテンフリーのニューヨーク・チーズケーキのレシピ	● 広告やSCが、MCの利用を著しく妨害または邪魔している	メインカラムに大きな広告がありMCを押し下げ、右側には “Top Posts & Pages “と書かれたいる非常に邪魔なコンテンツがあります。これらがSCなのか広告やSCなのかが不明です。さらに、広告/SC 内の画像は衝撃的で際どく、MCとはまったく関係がないため、ユーザーエクスペリエンスが低下します。

原文
5.6 Examples of Low Quality Pages

Type of Webpage/Content Low Quality Justification PQ Rating and Explanation

Low: News 1

Article about nuclear power
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
● MC lacks accuracy or does not align with well-established expert consensus
● Low E-E-A-T for the purpose of the page
Information about energy sources and nuclear power could significantly impact global industries and society. This is a YMYL topic.

The writing of this article is unprofessional, including many grammar and punctuation errors. The MC also appears to have been paraphrased from a science article found on a different source, but with factual inaccuracies introduced throughout. The combination of low quality MC and lack of E-A-T justify the Lowest+ to Low rating.

Low: News 2

Article titled “Getting Rid Of Toxins After The Holiday Season”
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
● MC lacks accuracy or does not align with well-established expert consensus
● Slightly misleading, shocking, or exaggerated title
● Low E-E-A-T for the purpose of the page
The title of the article is misleading and does not reflect the actual content of the page. The MC does not explain how to get rid of toxins or what the word “toxins” in the headline refers to.

The content also has many problems: the writing quality is poor, and the article includes meaningless statements such as “water therapy is one of the easiest ways of beauty regimen since it will give enough moisture on the skin”. The article fails to cite sources, and there is no evidence of E-A-T.

Low: Informational

40th birthday party food ideas
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
● Ads or SC significantly distract from or interrupt the use of MC
● Low E-E-A-T for the purpose of the page This page and website have many characteristics of Low quality pages. Close observation shows MC that contains mostly commonly known information and poor quality writing, demonstrating a lack of effort. The MC is broken up by large Ads that significantly disrupt the user experience.

Low: Article 1

Article with tips for dressing for the office
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
● Low E-E-A-T for the purpose of the page This informational article has multiple Low quality characteristics leading to a Low or Lowest+ rating. There is a large amount of "filler" or meaningless content and a complete lack of effort in editing. In addition, the MC contains only commonly known information with no expertise or first-hand experience shared by the content creator.

Type of Webpage/Content Low Quality Justification PQ Rating and Explanation

Low: Article 2

Using ginger for your health
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
● MC lacks accuracy or does not align with well-established expert consensus
● Low E-E-A-T for the purpose of the page
This informational article has multiple Low quality characteristics leading to a Low or Lowest+ rating. There is garbled or meaningless content, a complete lack of effort in editing, and unrelated links in the middle of the page. Additionally, the article is on a health topic, and there are no signs that the content creator has relevant expertise or links to support the medical claims made in the article.

Low: Article 3

How to adopt children from Iraq
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
● Low E-E-A-T for the purpose of the page
Adopting a child significantly impacts the health and well-being of families. This is a YMYL topic.

However, the steps listed here are merely commonly-known information that would be of little benefit to someone interested in adopting a child from Iraq. For example, step 1 says “Choose an adoption agency” and suggests looking in a phone book. This demonstrates a lack of effort in the creation of MC.

There is almost no information specific to Iraq. There is no evidence of expertise on adoption from the description about the author.

Note that some Ads have the same format as links to other articles on this website, potentially making it a bit harder for users to visually distinguish these Ads from the MC and SC.

Low: Financial

Page with advice on picking a quality stock for investment
● Low E-E-A-T for the purpose of the page
Advice on stock investment could significantly impact a person’s financial decisions and security. This is a YMYL topic.

The MC is superficial and includes mostly commonly known information for this topic, e.g. "look at key statistics" or "find companies with rising revenue". There is no evidence that the author has financial expertise. Because this article gives advice on a YMYL financial topic, lacking expertise is a reason for a Low rating.

Type of Webpage/Content Low Quality Characteristics PQ Rating and Explanation

Low: Medical

Page with information about how long the flu lasts
● Low E-E-A-T for the purpose of the page
Many patient hospitalizations and deaths occur due to the flu each year. This topic could significantly impact a person’s health. This is a YMYL topic.

There is no evidence that the author has medical expertise. Because this article gives advice on a YMYL medical topic, lacking expertise is a reason for a Low rating.

Low: Recipe 1

Apple pie recipe
● Unsatisfying MC for the purpose of the page: does not achieve the purpose well
This page and website have many characteristics of Low quality pages. The MC is low quality and lacks important information. For example, it gives no indication of how to make a crust and doesn’t list premade crust as an ingredient. It would be very difficult to actually make an apple pie using this recipe.

This page is lacking the kind of helpful content we expect in recipe pages, such as user reviews or comments. Without such information, it’s hard to tell if the recipe is any good. The small pink text at the top is not helpful for users.

Low: Recipe 2

Gluten-free New York cheesecake recipe
● Ads or SC significantly distract from or interrupt the use of MC
This is an example of distracting and disruptive Ads/SC: there are large Ads in the main column pushing down the MC as well as highly distracting content on the right that are labeled “Top Posts & Pages.” It is unclear whether these are SC or Ads. Additionally, the images in the Ads/SC are shocking, racy, and completely unrelated to the MC, which creates a poor user experience.

Copyright 2024

Type of Webpage/Content	Low Quality Justification	PQ Rating and Explanation
Low: News 1 Article about nuclear power	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● MC lacks accuracy or does not align with well-established expert consensus ● Low E-E-A-T for the purpose of the page	Information about energy sources and nuclear power could significantly impact global industries and society. This is a YMYL topic. The writing of this article is unprofessional, including many grammar and punctuation errors. The MC also appears to have been paraphrased from a science article found on a different source, but with factual inaccuracies introduced throughout. The combination of low quality MC and lack of E-A-T justify the Lowest+ to Low rating.
Low: News 2 Article titled “Getting Rid Of Toxins After The Holiday Season”	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● MC lacks accuracy or does not align with well-established expert consensus ● Slightly misleading, shocking, or exaggerated title ● Low E-E-A-T for the purpose of the page	The title of the article is misleading and does not reflect the actual content of the page. The MC does not explain how to get rid of toxins or what the word “toxins” in the headline refers to. The content also has many problems: the writing quality is poor, and the article includes meaningless statements such as “water therapy is one of the easiest ways of beauty regimen since it will give enough moisture on the skin”. The article fails to cite sources, and there is no evidence of E-A-T.
Low: Informational 40th birthday party food ideas	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● Ads or SC significantly distract from or interrupt the use of MC ● Low E-E-A-T for the purpose of the page	This page and website have many characteristics of Low quality pages. Close observation shows MC that contains mostly commonly known information and poor quality writing, demonstrating a lack of effort. The MC is broken up by large Ads that significantly disrupt the user experience.
Low: Article 1 Article with tips for dressing for the office	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● Low E-E-A-T for the purpose of the page	This informational article has multiple Low quality characteristics leading to a Low or Lowest+ rating. There is a large amount of "filler" or meaningless content and a complete lack of effort in editing. In addition, the MC contains only commonly known information with no expertise or first-hand experience shared by the content creator.

Type of Webpage/Content	Low Quality Justification	PQ Rating and Explanation
Low: Article 2 Using ginger for your health	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● MC lacks accuracy or does not align with well-established expert consensus ● Low E-E-A-T for the purpose of the page	This informational article has multiple Low quality characteristics leading to a Low or Lowest+ rating. There is garbled or meaningless content, a complete lack of effort in editing, and unrelated links in the middle of the page. Additionally, the article is on a health topic, and there are no signs that the content creator has relevant expertise or links to support the medical claims made in the article.
Low: Article 3 How to adopt children from Iraq	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● Low E-E-A-T for the purpose of the page	Adopting a child significantly impacts the health and well-being of families. This is a YMYL topic. However, the steps listed here are merely commonly-known information that would be of little benefit to someone interested in adopting a child from Iraq. For example, step 1 says “Choose an adoption agency” and suggests looking in a phone book. This demonstrates a lack of effort in the creation of MC. There is almost no information specific to Iraq. There is no evidence of expertise on adoption from the description about the author. Note that some Ads have the same format as links to other articles on this website, potentially making it a bit harder for users to visually distinguish these Ads from the MC and SC.
Low: Financial Page with advice on picking a quality stock for investment	● Low E-E-A-T for the purpose of the page	Advice on stock investment could significantly impact a person’s financial decisions and security. This is a YMYL topic. The MC is superficial and includes mostly commonly known information for this topic, e.g. "look at key statistics" or "find companies with rising revenue". There is no evidence that the author has financial expertise. Because this article gives advice on a YMYL financial topic, lacking expertise is a reason for a Low rating.

会社概要

沿革

5.6 低品質なページのサンプル

5.6 Examples of Low Quality Pages

目次

Type of Webpage/Content	Low Quality Characteristics	PQ Rating and Explanation
Low: Medical Page with information about how long the flu lasts	● Low E-E-A-T for the purpose of the page	Many patient hospitalizations and deaths occur due to the flu each year. This topic could significantly impact a person’s health. This is a YMYL topic. There is no evidence that the author has medical expertise. Because this article gives advice on a YMYL medical topic, lacking expertise is a reason for a Low rating.
Low: Recipe 1 Apple pie recipe	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well	This page and website have many characteristics of Low quality pages. The MC is low quality and lacks important information. For example, it gives no indication of how to make a crust and doesn’t list premade crust as an ingredient. It would be very difficult to actually make an apple pie using this recipe. This page is lacking the kind of helpful content we expect in recipe pages, such as user reviews or comments. Without such information, it’s hard to tell if the recipe is any good. The small pink text at the top is not helpful for users.
Low: Recipe 2 Gluten-free New York cheesecake recipe	● Ads or SC significantly distract from or interrupt the use of MC	This is an example of distracting and disruptive Ads/SC: there are large Ads in the main column pushing down the MC as well as highly distracting content on the right that are labeled “Top Posts & Pages.” It is unclear whether these are SC or Ads. Additionally, the images in the Ads/SC are shocking, racy, and completely unrelated to the MC, which creates a poor user experience.