3.3.3 ウェブサイトに関する評判情報の検索方法

原文

3.3.3 How to Search for Reputation Information about a Website

Here is how to research the reputation of the website:

1. Identify the “homepage” of the website. For example, for the IBM website, ibm.com is the homepage. You may need to identify the content creator, if it is different from that of the overall website.

2. Using ibm.com as an example, try one or more of the following searches on Google:

● [ibm -site:ibm.com] – A search for IBM that excludes pages on ibm.com.
● [“ibm.com” -site:ibm.com] – A search for “ibm.com” that excludes pages on ibm.com.
● [ibm reviews -site:ibm.com] – A search for reviews of IBM that excludes pages on ibm.com.
● [“ibm.com” reviews -site:ibm.com] – A search for reviews of “ibm.com” that excludes pages on ibm.com.

Note: When searching for reputation information, try to find sources that were not written or created by the website or the company itself. For example, IBM might have official social media pages that it closely maintains, which would not be considered independent sources of reputation information about the company. See here for a Wikipedia article on identifying and using independent sources.

3. Look for articles, references, recommendations by experts, and other credible information written by people about the website.

High quality news articles and informational articles may be good sources of reputation information. Search for such articles. For example, try [ibm site:en.wikipedia.org]. News articles and informational articles can help you learn about a company and may include information specific to reputation, such as awards and other forms of recognition, or also controversies and issues. Note that some informational articles include a message warning users that there are disagreements on some of the content, or that the content may be outdated. This may be an indication that additional research is necessary.

4. Make sure the information you find is appropriate for judging the reputation of the website. For example, reputation information for YMYL topics should come from sources that have expertise in the associated YMYL topic.

Here are some examples of reputation information:

Website	Reputation Information About the Site	Description
annualcreditreport.com	Search results for [annualcreditreport.com -site:annualcreditreport.com] Wikipedia article about annualcreditreport.com Reputable article about annualcreditreport.com	Positive reputation information: Users in the U.S. can obtain free credit reports on this website by providing their Social Security Number. Note that the Wikipedia article tells us that “AnnualCreditReport.com is the only federally mandated and authorized source for obtaining a free credit report.”
clevelandclinic.org	Search results for [clevelandclinic.org] Wikipedia article about clevelandclinic.org Reputable article about the best hospitals in the U.S.	Positive reputation information:According to Wikipedia, the Cleveland Clinic “is currently regarded as one of the top 4 hospitals in the United States” which can be confirmed by reputable news articles cited in the references section. Users can trust medical information on this website.
csmonitor.com	Search results for [csmonitor.com -site:csmonitor.com] Wikipedia article about The Christian Science Monitor	Positive reputation information:Notice the highlighted section in the Wikipedia article about The Christian Science Monitor newspaper, which tells us that the newspaper has won several prestigious awards. From this information, it can be inferred that the csmonitor.com website has a positive reputation.
kernel.org	Search results for [kernel.org –site:kernel.org] Wikipedia article about kernel.org	Positive reputation information: According to the Wikipedia article, “Kernel.org is a main repository of source code for the Linux kernel, the base of the popular Linux operating system. It makes all versions of the source code available to all users. It also hosts various other projects, like Google Android. The main purpose of the site is to host a repository for Linux kernel developers.”
Site selling children’s jungle gym	Search to find reputation information Search to find reviews Negative review on a business review page 1 Negative review on a business review page 2 Negative news article	Extremely negative reputation information:This website appears to be a perfectly fine-looking store; however, much evidence of negative reputation can be found. The business has a very low rating on a business review site. There is a news article about financial fraud. There are many reviews on different websites describing users sending money and not receiving anything.
Site selling products related to eyewear	Search to find reputation information Negative review on a business review page Wikipedia article Article about business’ criminal behavior	Extremely negative/malicious reputation information: This website engaged in criminal behavior such as physically threatening users.
Organization serving the hospitalized veteran community	Negative review 1 Negative review 2 Negative review 3 Negative review 4	Extremely negative reputation information:There are many detailed negative articles on news sites and charity watchdog sites about this organization describing fraud and financial mishandling.

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