9.3 フォーラムとQ&Aページの評価

原文

9.3 Ratings for Forums and Q&A Pages

Ratings for forum and Q&A pages can be challenging. Here is some guidance on how to approach these pages:

● The Main Content includes the question, the answers/responses, and the resulting discussions.
● Rate from the point of view of a user who visits the page, rather than a participant involved in the discussion.
● Users who post answers/responses or comments are often identified only by a username or alias. A page can be High or Highest quality with just usernames or aliases depending on other criteria.
● The E-E-A-T of a discussion among users can often be judged by the posts or comments themselves.

　○ For some topics, Experience is the most important dimension of Trust. For other topics, assessing Expertise through the posts may be important. In some cases, the posters themselves will highlight either their own Experience or Expertise, or other people will comment on it.
　○ Pages on YMYL topics require more attention to Trust and more care in the assessment of E-E-A-T.
● Highest quality forum/Q&A pages have extremely satisfying conversations, including participation from users who have put a great deal of effort into their posts and have a wealth of Experience and/or Expertise on the topic. Such conversations can be very satisfying because of the depth of discussion, the unique insights, or the sharing of experiences that many would not have access to in their real-world community.
● Low quality forum/Q&A pages often lack effort (few responses, surface-level rather than in-depth discussion), lack Experience or Expertise, contain mild inaccuracies, or show a significant lack of respect or decorum among the participants that might deter others from joining the discussion.
● Lowest quality forum/Q&A pages may contain information or advice that is harmfully misleading, contradicts well-established expert consensus, encourages harm towards self or other individuals/participants, etc.

One challenge is rating pages with little to no participation, and/or no answer to an open question:

● A new page or recently started discussion that consists only of a question or initial post by a person should generally be rated Medium unless there are other low quality attributes. These pages may need time to achieve their purpose.
● Over time, no participation in a discussion (or only superficial discussion) and/or no meaningful answer to an open question may be a reason for a Low quality rating, especially in the presence of other low quality attributes.

Another challenge occurs when the discussion on the page drifts, becomes combative, or becomes dominated by misleading or spammy content. When rating, value the insightful, meaningful discussion that exists. If the page is a mix of high and low quality characteristics but has insightful, meaningful discussion, the Medium rating may be most appropriate as long as the page is not potentially harmful.

Here are some examples:

Webpage/Type of Content	Characteristics of the Page	PQ Rating and Explanation
Lowest: Q&A page about chest pains and smoking	● Harmfully Misleading Information: Contains inaccurate and potentially dangerous medical advice about a YMYL topic	Information about chest pain and smoking could significantly impact people’s decisions to seek medical treatment. This page is on a YMYL topic. This page must be evaluated from the point of view of a user visiting this page from a search engine, rather than a participant. The question is poorly worded and difficult to understand. There aren’t many responses. One response correctly warns about the danger of smoking cigarettes but suggests smoking marijuana instead. Another response suggests that it’s fine to keep smoking and that aspirin can be used to address pain. The last response lacks respect: it asks if the person who asked the original question is stupid. The answers have incorrect and potentially dangerous medical advice, making it lowest quality MC.
Low: Q&A page about a 2002 Volvo part	● Unsatisfying MC for the purpose of the page: does not achieve the purpose well ● Misleading page design	Please read the MC (areas with red boxes around it), including the completely unhelpful "answer." This answer is so unhelpful, we can consider this question to be unanswered. This page has an unsatisfying amount of MC. In addition to a very unhelpful “answer,” the page design makes it difficult to distinguish the MC from Ads. For example, below the answer, we see a "sponsored answer," which has the same format as the real answer, but is actually an Ad and not an answer to the question—this is a misleading page design.
Medium: Forum page with a new question, posted by a person	Nothing wrong, nothing special ● Real in-depth question, posted very recently ● No one has responded (yet)	Forums rely on user engagement to create satisfying MC. In this case, a real person has posted a question that can lead to good discussion. The question is only hours old (at the time this example was created). For new questions, discussions and threads, a Medium rating is appropriate if there are no low quality characteristics but also no opportunity for discussion yet.

Webpage/Type of Content	Characteristics of the Page	PQ Rating and Explanation
Medium: Forum page on an online auction website	Mixed, but with some redeeming qualities: ● High E-E-A-T for the purpose of the page ● Unsatisfying MC for the purpose of the page: does not achieve the purpose well	The relative lack of effort/participation in the discussion and depth of the MC is balanced by the high E-E-A-T of this forum. This forum is dedicated to this kind of question and therefore has a high level of expertise.
Medium: Forum page on how to wash ballet shoes	Mixed, but with some redeeming qualities: ● Adequate MC: achieves the purpose of the page ● Ads or SC significantly distract from or interrupt the use of MC ● High E-E-A-T for the purpose of the page	This forum is about dance topics, and many pages have expertise from a community of ballet dancers. On this particular page, participants have first-hand experience washing ballet shoes and make recommendations based on their own experiences. This page is “mixed” because there is some distracting content that makes it hard to read the MC. However, this is not a beauty contest! Even though the page may be cluttered, there is some valuable E-E-A-T and helpful MC, making Medium a good rating for this page.
High: Forum post on the magic loop technique in knitting	● MC is satisfying for the purpose of the page: demonstrates effort, originality, talent, or skill ● High E-E-A-T for the purpose of the page	The person who posted the first message on this forum page provides a helpful resource on how to master the magic loop technique in knitting (effort, skill). She also shares pictures of her own version using an old pair of blue jeans (original content). With over 20 years of experience knitting socks, we would consider her to be an expert on the topic.
High: Q&A page about whether a Roomba will work	● Satisfying MC: achieves the purpose of the page well ● High E-E-A-T for the purpose of the page	Many participants share their personal experiences with these products, giving details such as how well certain models work with pet hair (effort, first-hand experience, original content). There are many descriptions of participants’ own experiences with this product and how well it works for them, making the MC satisfying for the purpose of the page.

Webpage/Type of Content	Characteristics of the Page	PQ Rating and Explanation
High: Forum page on authenticating a purse	● Satisfying MC: achieves the purpose of the page well ● Positive website reputation for the topic of the page ● High E-E-A-T for the purpose of the page	This forum is a go-to source for discussions on luxury designer purses (positive website reputation, experience, expertise, "go-to" authority). On this particular forum page, members are consulting forum experts who have expertise authenticating bags from this brand. These experts can tell if a particular bag is authentic or fake. The quality of the MC is high due to the level of effort, skill, and engagement among those who participate in the forum. While there is an ad at the top and a few ads within the forum message, it does not distract from the MC, which is easy to find.
High: Forum page on landscaping an aquarium	● Satisfying MC: achieves the purpose of the page well ● High E-E-A-T for the purpose of the page	This discussion focuses on the landscaping for a particular paludarium (an aquarium with terrestrial and aquatic elements). There is a lot of discussion and interaction between forum members about the types of materials and species used in the aquarium (effort, original or unique content). The posts show expertise in a niche topic aquarium landscaping (experience, expertise).
Highest: Q&A page about how long most cancer patients live	● Very satisfying MC: achieves the purpose of the page well ● Positive website reputation for the topic of the page ● Very high E-E-A-T for the purpose of the page	How long a person may live with a disease could significantly impact life decisions. This is a YMYL topic. This is a Q&A page on a medical question that is well-answered by non-experts with life experience. There are many responses describing how long a loved one lived after diagnosis. The focus of the page is experience, not medical advice. Many responses are based on personal experience and are helpful for this topic.
Highest: Q&A page on abbreviations	● Satisfying MC: achieves the purpose of the page well ● Very positive website reputation for the topic of the page ● Very high E-E-A-T for the purpose of the page	The purpose of the page is to answer questions about the usage of abbreviations, and it contains helpful information about common abbreviation issues. This website has a very good reputation as a reference for information on writing, publishing, etc. It is considered highly authoritative and trustworthy for the topic of the page.

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