24.0 異なるクエリに対する辞書・百科事典の検索結果の評価

原文

24.0 Rating Dictionary and Encyclopedia Results for Different Queries

When assigning Needs Met ratings for dictionary and encyclopedia results, careful attention must be paid to the user intent. Like all results, the helpfulness of dictionary and encyclopedia results depend on the query and user intent.

Dictionary and encyclopedia results may be topically relevant for many searches, but often these results are not helpful for common words that most people in your rating locale already understand. Reserve high Needs Met ratings for dictionary and encyclopedia results when the user intent for the query is likely "what is it" or "what does it mean" and the result is helpful for users seeking that type of information.

Important: Think very carefully about the helpfulness of dictionary and encyclopedia results for ordinary words and common items. If few users would benefit from a dictionary or encyclopedia result for a common word, a Slightly Meets rating may be appropriate. If very few or no users would benefit, then Fails to Meet is appropriate.

Query and User Intent	Result Block and LP, Needs Met Rating	Explanation
Query: [obsequious] User Location: Milwaukee, Wisconsin User Intent: Users are probably looking for the definition of this vocabulary word.		This is a vocabulary word often studied in secondary school and found on college entrance exams. Many users may be looking for a definition and would find this dictionary result helpful.

Query and User Intent	Result Block and LP, Needs Met Rating	Explanation
Query: [rainbow] User Location: Lincoln, Nebraska User Intent: This is a broad query. Users could be looking for many things, including images of rainbows, brands or local stores/organizations with "rainbow" in their name, etc.		Most users probably already know what a rainbow is and would not be looking for a definition. Even if the user needs help understanding the word, images or a simple description would be more helpful than this dictionary result.
Query: [cafeteria] User Location: Eugene, Oregon User Intent: Most English-speaking users in the US are familiar with cafeterias. Users are most likely looking for a place to eat.		Most users are looking for a place to eat rather than general information about cafeterias. Even though this is an in-depth encyclopedia article that matches the topic of the query, it would be helpful for few users.
Query: [history of ATM machines] User Location: Birmingham, Alabama User Intent: Find information about the history of ATM machines (e.g., the inventor, when it was invented, its evolution, etc.).		The user wants to learn more information about the history of ATM machines. This encyclopedia article includes an extensive section on ATM machine history. This result would be very helpful for users looking to learn more about the history of ATM machines.

Query and User Intent	Result Block and LP, Needs Met Rating	Explanation
Query: [atm near me] User Location: Livingston, Wyoming User Intent: Find ATMs near the user location.		The user intent is to find a nearby ATM machine. This encyclopedia article fails to meet the need of the user because it has no information about nearby ATM locations.
Query: [atm] User Location: El Paso, Texas User Intent: Most users are probably looking for ATMs nearby. Fewer users would be looking for general information about ATMs (history, how they work, etc.).		This encyclopedia article about ATMs is a minor interpretation of the query. This result would be helpful for fewer users; most users would be looking for locations of ATMs nearby.

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