13.3.1 Highly Meets(HM)の結果ブロックの例

原文

13.3.1 Examples of Highly Meets (HM) Result Blocks

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [trader joes] User Location: Charlotte, North Carolina User Intent: There are two possible user intents: most users probably want to visit a nearby location or go to the website.			This result shows a complete list of all three locations in the Charlotte area, with information that is very helpful for users who want to visit the store. Note: This result block is not Fully Meets because users who want to go to the website to see coupons, promotions, etc. would have to see additional results.

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [trader joes] User Location: Charlotte, North Carolina User Intent: There are two possible user intents: most users probably want to visit a nearby location or go to the website.			This is the official website for Trader Joe’s, which has information on the businesses’ stores, promotions, recipes, news, etc. Note: This result block is not Fully Meets because users who want information to visit the store have to do a bit of work to find that information—it is not immediately available.
Query: [museum of modern art] User Location:Manhattan, New York User Intent: There are two possible user intents: most users probably want to visit the museum (note that the user is located in NYC where the museum is located) or go to the website.			This is the museum’s official website and has very helpful information about exhibits, membership, the store, etc. Note: This result block is not Fully Meets because users who want information to visit the museum have to do a bit of work to find that information—it is not immediately available.
Query: [museum of modern art] User Location: Manhattan, New York User Intent: There are two possible user intents: most users probably want to visit the museum (note that the user is located in NYC where the museum is located) or go to the website.			The result block shows information about the museum, and is especially helpful for users who want to visit the museum. Note: This result block is not Fully Meets— even though there is a website link, it is not very satisfying for users who want to go to the website because it is not as informative as a web search result block with a title, snippet, and URL.

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [belmont library] User Location: Belmont, Massachusetts User Intent: Find information about this library or go to the website.			There is only one library in the user location (Belmont, Massachusetts). The result block shows information about the library, and is especially helpful for users who want to visit the location. Note: This result block is not Fully Meets— even though there is a website link, it is not very satisfying for users who want to go to the website because it is not as informative as a web search result block with a title, snippet, and URL.
Query: [belmont library] User Location:Belmont, California User Intent: Find information about this library or go to the website.			There is only one library in the user location (Belmont, California). The result block shows information about the library, and is especially helpful for users who want to visit the location. Note: This result block is not Fully Meets— even though there is a website link, it is not very satisfying for users who want to go to the website because it is not as informative as a web search result block with a title, snippet, and URL.
Query: [celine dion] User Intent: Learn more about the singer Celine Dion.			The user intent is too broad to have a Fully Meets result. However, this is Celine Dion’s official website and has a lot of content including recent news, show information, music, photos, videos, etc. The result is uniquely authoritative and most users would be very satisfied by this website.
Query: [manresa reviews] User Location: San Jose, California User Intent: Find reviews for this restaurant located in Los Gatos, California.			The LP for this web result has 127 reviews for the restaurant, and is easy to use on a mobile phone. The first three reviews show automatically, and then you can click to see more. This result would be very helpful for many or most users.

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [nearby coffee shops] User Location: Washington, D.C. User Intent: Find coffee shops near the user location.			The intent is to find coffee shops near the specific user location, represented by the blue dot on the map. This result block has a very satisfying list of nearby, popular, and prominent options within a few miles of the specific location. This kind of block is especially helpful for users who want to visit the business in person. Note that these blocks are interactive—clicking on a coffee shop will give options to call the business, get directions, read reviews, etc. Note: This result is not Fully Meets— even though this a very helpful result block for users seeking nearby coffee shops, it is unlikely that every user would be fully satisfied with this specific list given the abundance of coffee shops near the user location.
Query: [what country is mount fuji in] User Intent: Find the country in which Mount Fuji is located.			This is a specific Know Simple query. The LP for this web result provides the answer to the query along with a lot of information about the mountain. While the answer can also be found in the description of the web result, it is not displayed prominently.
Query: [broadway tickets] User Location: New York, New York User Intent: Research prices and/or purchase tickets to a Broadway show.			The LP for this web result offers many Broadway tickets for sale. This is a very helpful result.

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [kids backpacks] User Intent: Research prices and/or purchase backpacks for kids.			The LP for this web result offers many kids backpacks for sale. The company is well-known for manufacturing and selling high quality backpacks for kids of different ages. There is a lot of product information and many user reviews for each backpack, in addition to helpful filter options.
Query: [poison ivy] User Intent: Find pictures of poison ivy plants, information about how to treat poison ivy, etc.			The LP for this web result provides a lot of helpful information about poison ivy. This is a very helpful result.
Query: [michael jordan] User Intent: Find information, news, images, etc. about Michael Jordan.			The LP of this web result is a Wikipedia article about Michael Jordan. This is a very helpful result.
Query: [around the world tutorial soccer] User Intent: Find a tutorial of how to do the ‘around the world’ soccer trick			This result is a very helpful video tutorial demonstrating the move, with voiceover instructions and tips.
Query: [trestle bridge] User Intent: The user wants to understand what a trestle bridge is or learn more information about them (e.g., what it looks like, how they are built, types of materials, well-known examples, etc.).			Seeing images of trestle bridges is very helpful in understanding this type of bridge. In this case, “a picture is worth a thousand words”, meaning that a picture may be more helpful than a text description due to the unique design of the bridge.

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [invasive species] User Intent: Find more information about invasive species.			The result block has a good summary of what invasive species are. Though additional information like examples, impact, etc. would be helpful, overall this is a very helpful result.
Query: [verbena] User Location: Austin, TX User Intent: Find information about the spice or the restaurant in Austin.			For users in Austin, TX, the query [verbena] could have two different interpretations: a popular restaurant named Verbena or the plant verbena. Because the user is located in Austin, many users are probably looking for the restaurant. However, it is not completely clear because some users may want to find information about the plant. This result about the restaurant has satisfying information for users who want to visit it—the result Highly Meets the most likely user need.
Query: [kristen wiig] User Intent: Find more information about the actress, comedian, writer, and producer.			This is a fan site dedicated to Kristen Wiig. The website has comprehensive info including over 50,000 pictures and 300 video clips, interviews, articles, and more. This is a very helpful result.
Query: [emily blunt] User Intent: Find biographical information (e.g., filmography) or current news/celebrity gossip about Emily Blunt.			This result shows popular movies starring the actress. This is a very helpful result for users looking for her filmography, a reasonable intent for the query. Highly Meets is an appropriate rating for this result.
Query: [1969 moon landing] User Intent: Find accurate and authoritative information about this historical event.			The LP for this web result contains information about the Apollo 11 moon landing on the official website of NASA, which was the organization that oversaw this mission in 1969. The MC has a lot of helpful information and content, including a detailed summary, video footage, and images of the moon landing that users can view and explore. This is a very helpful result.

Query and User Intent	Result	Rating	Highly Meets Explanation
Query: [jennifer aniston] User Intent: Find images, recent news, information, etc. about Jennifer Aniston.			This is a broad query for an actress. Different users may be looking for different things. This result shows recent news about Jennifer Aniston. The articles are timely (at the time this was written) and relatively interesting, and not just common everyday news about the actress. This is a very helpful result for a reasonable intent.
Query: [mentos and coke death] User Intent: Find accurate information about a rumor that a mixture of Mentos and Coca-Cola can cause death, which was spread on the Internet in 2006.			This LP is on a well-known fact-checking and debunking website. The page calls this story “False”, then provides a credible explanation of how the authors came to that conclusion, including history of similar urban legends. This is a very helpful result.
Query: [avatar the way of water movie review] User Intent:Find reviews of the 2022 film Avatar: The Way of Water.			This discussion post includes snippets of reviews for the queried film by various sources. Various participants have also added to the discussion by commenting on the post. This is a very helpful result.
Query: [seattle, washington] User Intent: Find information, news, maps, etc. related to Seattle, Washington.			The result shows a map of Seattle, Washington and clicking on the map brings up a more detailed map. This is a very helpful result for a reasonable user intent.

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